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Trust in Software Ecosystems (Part 4)


In Part 1, Part 2, and Part 3 of this series, I explained why it would be a good thing if we had software ecosystems that could cooperate and collaborate to solve difficult problems; how we can use existing computer science to make this possible; and why reliability and validity are critical issues for such ecosystems. In this final part, I examine existing security approaches that might help make software ecosystems more reliable and their results more valid.

The Krak des Chevaliers in Syria.

Two approaches from security research seem especially promising to application in software ecosystems…

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Trust in Software Ecosystems (Part 3)

In Part 1 and Part 2 of this series, I explained why it would be a good thing if we had software ecosystems that could cooperate and collaborate to solve difficult problems, and how we can use existing computer science to make this possible. But it’s not enough that our ecosystems cooperate and collaborate; we have to be able to depend upon the results they produce as being reliable and valid.

German Shepherd guard dog

Put simply, how can we trust the output of a software ecosystem—like we trust, say, a guard dog to keep us safe?

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Breadcrumbs vs Footprints

Recently, I was preparing to present our platform’s capabilities to a prospective customer and realized I needed a new metaphor to explain something specific about what we do.

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In preparing for the meeting, I knew that the customer was going to be primarily interested in our platform’s abilities to discover and enrich specific private individuals…

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When Is Lead Generation Not Lead Generation?

We’re about to roll out some exciting things around lead generation. In getting ready for the launch, we realized that in many cases, the kind of lead generation we do doesn’t really look like traditional lead generation at all.

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Generally speaking, the way lead generation works today follows one of two general models…

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The Sorry State of Leads

In Part 1, Part 2, and Part 3 of our series on our first foray into lead generation and enrichment, I described how we were surprised by our initial success, why we shouldn’t have been, and what we found when we ran our own internal shootout to see how well our platform performed.

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As we’ve gone through this process over the last couple of months, we’ve come to one inescapable conclusion: leads—and lead generation in general—are in a sorry state. Why do we say that?

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Case Study: Lead Generation (Part 3)

In Part 1 of this case study, I described how we used our software to validate leads for the first time and ended up winning a customer’s internal shootout. In Part 2, I talked about why we—perhaps—shouldn’t have been as surprised as we were.

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At the end of Part 2, I promised to write again, this time about what we learned when we ran our own internal shootout. So how did we go about that, and what did we learn?

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