Proprietary Deal Sourcing is no Longer Just a Marketing Claim

Today’s competitive marketplace requires PE firms to explore new strategies to grow the quantity and quality of deals entering their funnel. Proprietary deals have become more challenging in an industry as competitive as private equity, with USD 1.8T of dry powder and close to 20,000 fund managers. Many private equity GPs, even today, claim that two thirds of their closed transactions are proprietary. Dig deeper, however, and you will find that their definition of “proprietary” differs greatly, rendering the term more of a marketing claim than a real capability.  

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